A brand mockup I’ve been developing, under the name of PassFirst
The brand is meant to combat a common problem in basketball, ball-hogs. Whether it’s through the training videos bought through the site, or using the forum to set-up pickup games.
The logo resembles a basketball as well as a team huddle, signifying teamwork in the game
The back of the business card represents a coach’s clipboard, letting players know that this company will act as their coach
The landing page for the site starts off by asking for the user to schedule an appointment, then guiding them through the benefits of joining, while also offering a free video to let the user see if they’d enjoy the course. The bottom of the page gives the user another option to keep interacting with the site by subscribing to a newsletter, listing the benefits of subscribing
The menu shows all that the landing page touched on, giving page options the user now feels somewhat familiar with and with expectations of what will be on each page